Editing and adding text to photos is not a new concept. Heavyweight desktop competitors had been active in the space for years. With Over, we focused on removing all complexity and confusion from what should be a simple process. We overlayed basic text controls directly on top of the photos themselves, to make for an intuitive and inviting user experience. Where others have added more controls, more confusion and more interface, we opted to quickly get users what they wanted: text over photos for sharing with friends.