The Challenge
Create a simple mechanism for text over photos that is fun, easy and encourages social
sharing.
Our Solution
A simple app that focuses on content and uses a subtle wheel-style navigation
for quick access to the app’s functionality.
+10 Million
App Installs
1 Million
Monthly Active Users
Reached #1
In the App Store

Simplified Photo Editing
Keeping it simple from start to finish
Editing and adding text to photos is not a new concept. Heavyweight desktop competitors
had been active in the space for years. With Over, we focused on removing all complexity
and confusion from what should be a simple process. We overlayed basic text controls
directly on top of the photos themselves, to make for an intuitive and inviting
user experience. Where others have added more controls, more confusion and more
interface, we opted to quickly get users what they wanted: text over photos for sharing
with friends.



