How we’ve helped people annotate their photos, over 270 million times
Native development Product concepting
The Challenge
Create a simple mechanism for text over photos that is fun, easy and encourages social sharing.
Our Solution
A simple app that focuses on content and uses a subtle wheel-style navigation for quick access to the app’s functionality.
+10 Million
App Installs
1 Million
Monthly Active Users
Reached #1
In the App Store
Simplified Photo Editing
Keeping it simple from start to finish
Editing and adding text to photos is not a new concept. Heavyweight desktop competitors had been active in the space for years. With Over, we focused on removing all complexity and confusion from what should be a simple process. We overlayed basic text controls directly on top of the photos themselves, to make for an intuitive and inviting user experience. Where others have added more controls, more confusion and more interface, we opted to quickly get users what they wanted: text over photos for sharing with friends.
“Don’t hire them.
I want them all to myself!”
Aaron Marshall
CEO at Over
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